Rule 1. First and foremost, use KISS formula. Keep it Simple, Stupid. Don’t try to put too many design elements in it.

Rule 2. The logo must be unique. So that it creates high recall value in the visitor’s mind. Try unconventional or unique shapes.

Rule 3. Use proper colors. Limit colors to a maximum of 3-4 (unless using a gradient bar). Avoid very bright and dark colors.

Rule 4. Don’t Copy. Making a logo out of mix-and-match of few popular ones won’t do the trick.

Rule 5. Link logo to your site’s contents. A Finance related site can have a dollar sign or a currency in the logo for linkage.

Rule 6. Avoid Text of keep it to the minimum. Logos are more for visual representation rather than textual. Limit fonts usage to two or preferably one font only.

Rule 7. Create Variations. Try out different variation of a main base idea until you get the right pick.

Rule 8. Keep visitors in mind. Forget your own design preferences. You may not like the red color, but it might do wonders to the visitor count.

Rule 9. Logos must be recognizable when – Mirrored, Inverted, Resized.

Rule 10. Use Square or Rectangle Logo container. The logo may be of any unique shape.

Rule 11. You tell. Contribute what you find most important in the logo design process. Use comments to reply. We are awaiting.